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Jabatan Sumber Manusia UMT - Blue ocean strategy is a world-famous book and strategy model of the same name. The book was published in 2005 by W. Chan Kim. Red oceans
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Blue Ocean Strategy: to Create Uncontested Market Space and Make Competition Irrelevant: W. Chan Kim, Mauborgne: Amazon.com:
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Ocean Strategy with Harvard Business Review Classic Article "Red Ocean (2 Books)
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An Analysis of W. Chan Kim and Renée Mauborgne's Blue Strategy: How to Create Uncontested Market Space (The Macat Library) - Kindle edition by Mebert, Andreas, Lowe, Stephanie. Politics & Social
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Renee Mauborgne on Turning Opportunities
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Ocean Strategy